Professional Experience
CEO and Co-founder | Typetura
Bootstrapped Typetura, an innovation and design studio. Under my leadership, Typetura secured multiple patents and deployed ground-breaking typesetting technology to design and launch accessible, beautiful websites and brands for companies ranging from small startups to global multinationals.
- Bootstrapped a design and innovation studio from $0 to over $500k in sales and investment
- Consults with Google on emerging web platform features
- Credited Contributor to CSS Values and Units Module
- Secured multiple patents for technologies on dynamic typesetting
- Develops entrepreneurial strategies for product-market fit and value generation
- Coordinates client stakeholders, business partners, and contractors to achieve company and project goals
Key Clients & Projects
Google Fonts | Consulting
Invited by Google Fonts to share my deep knowledge on qualities of type design, informing their roadmap and business strategy.
Darden Studio | Graphic Design and Production
Maintains long-standing partnership with well-respected font foundry Darden Studio. I diversify their product offerings and develop marketing directions for the brand, increasing website traffic by 17% in 2024.
WeDistribute | Branding and Web Design
Revitalized WeDistribute to establish it as the leader in covering distributed social platforms. Led brand positioning exercises with the founders, identifying color schemes, typography, and treatments that strengthened their market position and enhanced audience awareness while facilitating a successful implementation strategy.
Google Chrome | Consulting
Contributed specification explainers to the W3C, informing functionality added to the CSS Values and Units Module.
EL Education | Front-End Website Development
Modernized the front end of EL Education’s website with a bold new look and highly accessible architecture to house over 15,000 pages and achieve a perfect 100 accessibility score in Google Lighthouse.
Instructor | Cooper Union
Empowers students worldwide with the skills they need to create compelling and impactful digital experiences, returning those skillsets to their retrospective companies, including Apple, McKinsey, and Google.
Lead Product Designer | Mariana Tek
Led design on client-side products for Mariana Tek, coordinating with sales, research, product, and development. Multiplied the velocity of the product team 3x by developing a design system, creating a positive feedback loop between sales and product, resulting in the exponential growth of the business from national to global.
Senior Product Designer | Accenture
Designed lifesaving products for the U.S. Department of Veterans Affairs, including the Patient Advocacy Tracking System (PATS), directly supporting over 680 VA Patient Advocates and affecting 8.84 million veterans annually.
Principal Product Designer | Vox Media
Developed innovative storytelling experiences and lucrative revenue streams that fueled Vox Media’s growth and swift expansion from a network of sports blogs to 20 business verticals.
Key projects
Concert Ad Platform | Prototype, design, and development
Created the Concert advertising platform at Vox Media, reaching over 90% of the online audience in the U.S. and driving more than $20 million YoY in revenue. Guided by the belief that ads should elevate experiences, I prototyped the ad format. To increase profitability and scale, I worked to expand our suite of ad products to over 80 partners, including Condé Nast, Comcast, and NBC, while alleviating the burden on our creative team by standardizing ad formats.
Vox | Design and Front-End Development
Achieved a successful launch in just 9 weeks, reaching an audience of 5 million unique visitors in the first month. Managed project scope, focusing on high-impact opportunities and working with emerging formats like explainers.
Design Director | Treesaver
Working with renowned editorial designer Roger Black, I created highly interactive algorithmically designed layouts for Sporting News, The International Consortium of Investigative Journalists, and Nomad Editions.
Draftsman | Darden Studio
Designed and produced fonts for Darden Studio, including Omnes, which has been used by national and international brands AT&T, Crayola, Wolt, and Carrefour. I brought Darden Studio to Adobe Fonts, generating hundreds of thousands YoY in revenue.
Designer | Very Memorable Inc.
Designed and produced web experiences for Scholastic, PBS, and Kidz Bop using cutting-edge technologies at the time like Macromedia Flash.
Skills
Business
- Team Leadership
- Strategic Planning
- Stakeholder Alignment
- Technology Innovation
Design
- Human-Centered Design (HCD)
- Product Design
- Branding
- Rapid Prototyping
Tools
- Figma
- Sketch
- Adobe CS
- Glyphs
Development
- HTML
- CSS
- JavaScript
- Astro
- Vue
- WordPress
Projects
Modularscale
Designed and developed an online type scale calculator with a supporting Sass plugin that has 2k stars on Github.
Kellum/Clark Parallax Motion
Created a CSS-only parallax technique to eliminate the need for Javascript, increasing scroll performance by many orders of magnitude.
SassConf
Co-founded and produced a highly successful community conference. Held in New York City and Austin, Texas, it welcomed 500+ attendees and speakers from around the world.
Education
Bachelor of Fine Arts in Communication Design
Intellectual Property
Dynamic Typesetting
This patent describes how typographic systems can be created to adapt to any format, then distributed for design use. This means that typesetting, not just fonts, can be used by customers independent of layout, optimizing workflows and design quality.
Fluid Design Keyframes in a GUI
This patent describes an interface that has keyframes at various widths. Design characteristics fluidly change between these keyframes as the width of an element changes, creating a natural and intuitive interface for responsive styles.