A photograph of Scott casually sitting on a curb

Scott Kellum

Invention • Innovation • Typography • Teaching • Editorial design • Design leadership • Photography • Product design • Design systems • Speaking • 

Scott Kellum is the founder of Typetura, a typography as a service company offering both bespoke and ready-made typographic solutions. With over 15 years of design experience across type, editorial, digital, and print design; Scott’s experience gives him a unique perspective on the typographic challenges and opportunities in the design industry. He has invented multiple web technologies, holds two patents, and has contributed to major projects at Vox Media, Darden Studio, and Roger Black Studio. These accomplishments include inventing dynamic typographic systems, high impact ad formats, new parallax techniques, and the fluid typesetting technology that powers Typetura itself.

Say hi on Mastodon or shoot me an email.

Upcoming talks


Tending to your Root Styles

A good foundation makes for excellent typography. To create a solid foundation, put font styles on the root of your document, the html. Deciding when to apply styles to either body or html can be confusing. Styles in both places seem to behave in an identical fashion so why does this even matter? It comes down to three things — managing inheritance, consolidation of inherited styles with viewport styles, and rem sizing.


A small child smiling while eating A woman sitting on the floor in a room filled with natural light looking off into the distance A grassy coastal field with a path that leads off into the distance A red barn amidst a windswept costal landscape a windswept beach with a single person on it and steep dark bluffs A woman in a dim room holding a planner and looking down at it Lemons lined up alongside a stove with a coffee maker My wife in the kitchen. A light leak washed out part of the image in an artistic way. A crystal clear pond with moss growing on the bottom The side corner of a stucco appartment Ben and myself in a curved mirror Huntington Gardens Lush river valley A path on the ridge of the rocks My wife wearing round sunglasses in the park Truck from the TV show MASH A lake in the early morning as the sun just came up Barren volcanic landscape A beautiful craftsman house in San Diego A woman taking a photograph off the bluffs Strings of lights illuminated in the dark of night A desert landscape with many cacti A close up of a woman atop a Teotihuacan pyramid Peering through the buildings at “The Vessel” Late night trash train in the subway station LACMA exposed stairway Rocks in the sun Clear blue water and beautiful rocks underneath Layered sedimentary rock layers in the cliffside of the mountian