Scott Kellum — Human-centered and technology-driven design

Scott Kellum is an internationally recognized leader in design with 20+ years of experience and a specialized focus on dynamic typography. Scott brings two decades of involvement and partnership with some of the most well-respected teams in design, including Darden Studio, Fjord, and Vox Media. While in these roles, Scott successfully built cross-organizational buy-in for his unique approaches to design problems, bringing together advertising, editorial, and engineering teams to create focused, beautiful, and efficient solutions.

Scott takes a multi-stakeholder approach to everything he does. His inclusive concept of customer-centered product development means his work speaks to stakeholders up and down the product chain, while always optimizing for the customer to create easy-to-use, easy-to-maintain products for individuals and organizations.

Work with me

I’m looking for full-time innovation and design leadership roles. My résumé outlines my extensive experience.

I run a full-service design studio, Typetura, where we showcase client value through innovative branding and high-quality websites.

Web Typography Class

Starts March 4 2025 • Cooper Union • Worldwide via Zoom •

Featured posts below. more work here and more writing here.

Discussing our design practice

When painters talk shop, they discuss turpentine and pigments. The expression and impact of their work is for them and their clients. We too often value what we consume over what we produce. But discussing design is worthy and worthwhile. We need to be able to discuss the impact of our work in a way that is approachable and compelling.
A Fresh New Look for We Distribute

We Distribute provides groundbreaking journalism and coverage to the fediverse, an emerging social networking universe. Typetura created a new brand that helps to elevate the profile of their coverage.
Creating Artifacts with Fonts

Darden Studio is a digital type foundry that creates fonts. Fonts behave like a material and go into designed pieces, but don’t stand on their own. We worked with Darden Studio to create unique artifacts that showcase their fonts.
Showcasing Roslindale: A New Specimen Microsite

We love Roslindale by David Jonathan Ross, so when he approached us to design a specimen site to showcase the font’s rich design characteristics and history we jumped to take on the project.
Building an Accessible Education Platform

One of the largest providers of online learning materials and the design agency Type/Code reached out to collaborate on a robust and accessible front end.
A Luxe Design for Gold’s Guide

Designing a sophisticated and fresh look to showcase the in-depth and thought-provoking work of Tyler Gold.
Scaling a Global Fitness Platform

Coordinating with sales, research, product, and development on new features; I drove a positive feedback loop with our customers and teams creating exponential growth of the business from national to global.
Advertising that enhances experiences

Advertising is the price everyone can afford for high-quality content. The problem is that digital ads are often low quality, tarnishing the customer relationship with both the publisher and advertiser. There is an opportunity for online ads to be better; A chance to build trust and value with the audience.
Launching a Marquee News Vertical

In just 9 weeks we took Vox from an idea to a successful media launch.

More work More writing

Photography

A small child smiling while eating

A woman sitting on the floor in a room filled with natural light looking off into the distance

A grassy coastal field with a path that leads off into the distance

A red barn amidst a windswept costal landscape

a windswept beach with a single person on it and steep dark bluffs

A woman in a dim room holding a planner and looking down at it

Lemons lined up alongside a stove with a coffee maker

My wife in the kitchen. A light leak washed out part of the image in an artistic way.

A crystal clear pond with moss growing on the bottom

The side corner of a stucco appartment

Ben and myself in a curved mirror

Huntington Gardens

Lush river valley

A path on the ridge of the rocks

My wife wearing round sunglasses in the park

Truck from the TV show MASH

A lake in the early morning as the sun just came up

Barren volcanic landscape

A beautiful craftsman house in San Diego

A woman taking a photograph off the bluffs

Strings of lights illuminated in the dark of night

A desert landscape with many cacti

A close up of a woman atop a Teotihuacan pyramid

Peering through the buildings at “The Vessel”

Late night trash train in the subway station

LACMA exposed stairway

Rocks in the sun

Clear blue water and beautiful rocks underneath

Layered sedimentary rock layers in the cliffside of the mountian